The Fall Collection
Länsförsäkringar Göteborg och Bohuslän
Every year, 100,000 seniors are hospitalised due to fall accidents. With 75% of these accidents happening at home, the bathroom stands out as a particularly high-risk area. While fall-prevention tools can greatly reduce the risk, they often lack design appeal. In fact, up to 78% of seniors reject these products simply because they look unappealing. We wanted to change that.
We collaborated with renowned Swedish designer Lotta Kühlhorn to transform dull, anti-slip bath mats into stylish additions to any home. The result? The Fall Collection — a campaign that not only gained international attention and raised awareness, but also drove a 60% increase in senior accident insurance sales.
60%
increase in sales of senior
accident insurance
