Nerds Wanted
Castra
The more of a nerd someone is, the better they perform as an IT consultant. This was confirmed by an employee survey at IT consulting company Castra. And like many IT firms, Castra fights the war on talent and struggles to recruit nerds as fast as they gain new clients. So, when they needed our help to attract new employees, we decided to speak a language only nerds can understand.
Our recruitment campaign featured ads in Klingon (Star Trek), Sindarin (Lord of the Rings), and Galactic Standard (Star Wars) — gibberish to most, but an exciting challenge for the right candidates. The ads quickly went viral in sci-fi forums and even made it to Captain Kirk’s X feed. Castra’s career page saw unique visits jump by 233%, and one candidate even applied in fluent Klingon.
Gibberish to most, but an exciting challenge for the right candidates
“We seek programmers for a glorious mission.”
“A new alliance rises. People of skill, unite!”
“Give yourself to the Castra side.”
