Hi Bye, Siri!

Do you use Siri? Then you're one of 500 million people who talk to her. At the same time, 200,000 people over 75 are alone with no one reaching out. During a 48-hour advertising competition of the same name, we wanted to highlight that contrast to raise awareness for Äldrekontakt, a non-profit that fights loneliness among the elderly. The result was Nej Siri (No, Siri) and a gold in the competition.